Immersive ceremony for 50 best employees of the company from 36 cities of Russia.

TASK

Broadcast brand values in Moscow and the regions through the best ambassador employees.

To award gifts to the 50 best employees of Raiffeisen Bank — the winners of the Grand Prix.

Give gifts to all finalists simultaneously and effectively.

SOLUTION

We chose an immersive quest-style ceremony for the 50 finalists of the award. Participants were assigned to microgroups to improve cross-functional and inter-regional interaction.

Customized platform

The site was developed for the tasks of the event: several halls, the ability to move between them and communication in megachat. The broadcast was conducted simultaneously from six locations.

Values through gamification

We divided the nominees into micro-groups and addressed the client's values. In each room, the participants received one number for a combination lock on a case with a gift.

Online by the rules of offline

Pre-engagement, musical welcome and personalized welcome to guests entering the broadcast. Together with the client, we created the atmosphere of a traditional event.