TASK

- To hold an online event to celebrate the 10th anniversary of Lamoda

- To underline the brand focus on fashion & lifestyle categories, as well as the scope and importance of the company

- To unite employees of different functional divisions

DECISION

This year Lamoda, one of the key players in the e-commerce market, celebrates 10 years! The key message of this year was: "10 years of fashion".

To celebrate this important event touched each of the 8000 employees of the company, we proposed to make not a one-day offline event, but a full-fledged fashion week, moving it to an online format!

Lamoda Fashion Week - a 5-day unique program, lectures, interactive and live broadcasts, prepared taking into account the interests of all target audiences of employees.

Given the vast geography of Lamoda business, as well as the difference in time zones, we suggested developing a full-fledged website, which daily opened new sections for the participants. We held photo contests, recorded lectures by famous designers, involved the children of employees in the event, courageously and openly communicated with the top managers, and the event ended with a great live broadcast from Lamoda TV studio.

In just one month, together with Lamoda team we managed to make an incredibly colorful, rich and unique project! We sincerely thank our client for his trust and involvement at all stages of preparation of the event.