Date 26 April 2018
Location 3 different locations
Form a new image of Auchan Retail, upgrading the status of the hypermarket in the eyes of consumers.
Organizing the series of events in Auchan Retail hypermarkets, dedicated to a new product line launched under the brand of Gérard Depardieu.
Press-conference with media representatives in “Balchug Kempinski” hotel;
Gala event at “Petrosky palace” for Auchan Retail VIP partners, which includes tasting of the products launched;
The Gala host – Alexander Anatolievich;
Guest star was singer Zara, who sang duo with Gérard Depardieu;
Cover band performing acoustic lounge;
Cooking workshop in Auchan hypermarket;
Famous chefs: Sergey Sinytsin; Patrick Shonave;
The hosts – actors from the TV series “Kitchen”;
Autograph signing session with Gérard Depardieu.