AIM

Celebrating anniversary of Toyota Bank in a light and amusing manner, involving the employees. Express gratitude to everyone, who went through the career path from foundation to modern days. Organizing a field open-air festival in «Radisson Resort, Zavidovo».

SOLUTION

Toyota Bank history throughout time formed the basis of the idea, with a focus on the link between employees` growth along with company`s development. Creating a special festival currency to enter the event and possibility to earn more in the activity and workshop zone. Japanese garden with interactive zones. Festival animation. Teambuilding “Chain Reaction” to create a new Toyota model.

Documentary which contained interviews with employees who had been working in the company from the day of its set up. Quiz show dedicated to 10^th anniversary of Toyota Bank. Corporate auction with the usage of internal currency. Headliner performance. Bright fireworks show in the final part of the event.