AIM

Promote the positive attitude of young audience to Moscow administration.

SOLUTION

Organizing a massive concert for generation Z, taking into account the audience`s needs. Focusing on emotions, online engagement, active communication, special attention to visuals.

TOOLS

Well balanced visual style of the site. 2 floors covered with banners reflecting the event style.

Technological stage design;

Non-stop stage performances;

Popular singers: Mot, Bianka, Christina Si, Kasta, Serebro;

DJ-set after party;

Photobooth with an instant social network sharing;

Ames room;

Giant selfie stick;

Dry pool;

6500 burgers.