Date 9 September 2017
Location Ferma «Ledenevo», Bryansk region
Create a concept and organize the biggest “family day style” Rodeo in Russia for employees of Agribusiness company “Miratorg”. The event was held in one of the company`s farms in the Bryansk region. Enhance the prestige of work in agricultural sector. Organization with a focus on eco-friendly approach due to the year of ecology in Russia.
Activities for the target audience which reflect every process conducted in the corporation, from field to market counter.
A makeover of team members taking part in the Rodeo: from stockbreeders to cowboys.
Well thought out logistics – 5000 visitors of all ages.
Development of corporate style and creating outfits for team participants;
Shooting teams` greeting videos;
Creating a mechanics of judging and inviting experts to the judge panel;
Product integration in dining areas and cooking workshops led by top Russian chefs;
Production and design of souvenirs for eco-friendly cooking;
Eco-décor: craft, wood, hay;
Waste sorting and further processing;
Entertainment for children “Agro Kidzania”;
Nap tent for kids;
Aerostat as a huge art object;