AIM

Conducting New Year's Corporate Event for Miratorg Agribusiness Holding in a light casual manner. Emphasize the status of the company and its products, show the dynamics of development with an view to world domination in the main directions of business.

SOLUTION

Go on a trip to the nearest future to major regions of the company's product presence: France, USA, Japan and Russia.

Highlight the success and prosperity of Miratorg Agribusiness Holding in the restaurant business, fast food, merchandising etc. with the help of visual solution - high-quality video content and thematic activities.

TOOLS

The key visual is a Ball as a symbol of the New Year (Christmas ball) and travel (Sphere shape of planet);

Concert Hall "MIR" (the name and shape of the site correspond to the key visual);

Glowing LED balls on the tables;

Creative cocktails;

DJ console with integrated kitchen attributes;

A fortune-teller robot and a waiter-robot to depict what the employees should expect in the future;

Photo zone with volumetric objects;

Star hosts Artyom and Lyolya from the KVN team "Soyuz"(Union);

Cooking workshop led by Chef Louis from TV series "Kitchen";

Musical battle;

Karaoke on the bulls;

Headliner performance.