AIM

The maximum involvement of employees in the New Year event, in order to increase loyalty.

SOLUTION

Evening event, focused on staged shows with employees of the company in the style of "Transformation".

TOOLS

Employees` acts based on impersonation of famous people;

Mannequin Challenge filmed on camera and broadcasted in the final part of the evening;

Design and decoration of the site;

An art object in the shape of a company logo with light bulbs that were lit by employees;

Art workshops;

Сycling performance to get people together.