AIM

Promoting TV channel in Tula and promoting active healthy lifestyle among the citizens.

SOLUTION

Organizing a sport event in the central square of the town.

TOOLS

3km race through the historic center of Tula, chasing AMOROC cars;

Workout session with Tina Kandelaki;

MatchTV hosts working on the stage throughout the whole event;

Motorbike show in the “extreme sport” zone;

A trampolining display;

Rowing led by Russian champion;

Cyber sport zone, FIFA tournament;

Crossfit sessions for visitors; rhythmic gymnastics show.