AIM

Form a new image of Auchan Retail, upgrading the status of the hypermarket in the eyes of consumers.

SOLUTION

Organizing the series of events in Auchan Retail hypermarkets, dedicated to a new product line launched under the brand of Gérard Depardieu.

TOOLS

Press-conference with media representatives in “Balchug Kempinski” hotel;

Gala event at “Petrosky palace” for Auchan Retail VIP partners, which includes tasting of the products launched;

The Gala host – Alexander Anatolievich;

Guest star was singer Zara, who sang duo with Gérard Depardieu;

Cover band performing acoustic lounge;

Cooking workshop in Auchan hypermarket;

Famous chefs: Sergey Sinytsin; Patrick Shonave;

The hosts – actors from the TV series “Kitchen”;

Autograph signing session with Gérard Depardieu.